Beauty Industry

Sunday II Sunday Launches Wash Day System

The brand says it supports to active women with hair care from workout to recovery day.

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By: Marie Redding

Senior Editor


Sunday II Sunday, an “athleisure hair care brand” under parent company Infinite Looks, today announced the launch of a brand new collection, the Wash Day System.

This new collection is designed to provide users with a full wash day reset and scalp care.

Products within the line include Sunday II Sunday’s new Shampoo and Conditioner, as well as their Signature Scalp Balancing Scrub.

Designed to complement the Moisture Balance Kit, which cleanses and replenishes the hair in between wash days, The Wash Day System provides a deep cleansing and renewal for the hair and scalp at the end of the wash cycle.

Keenan Beasley, CEO and Founder of Sunday II Sunday, says, “Ever since our initial launch with the Moisture Balance Kit we’ve had a vision of the Wash Day System as being the perfect complement to round out our customer’s routine from weekly activity to rest and recovery day.”

He continues, “We were meticulous about the ingredients that went into these products to ensure that they would not only give the best possible results, but that they would improve the health of the scalp and hair over time as well. I’m incredibly proud of what we’re bringing to the market with this launch.”

Each product included in the kit is formulated with Sunday II Sunday’s proprietary Active Recovery Complex, which eliminates buildup, itch, and inflammation caused by sweat. Ingredients within the Active Recovery Complex include; papaya extract, to loosen buildup of dead skin for removal, probiotics, to reduce inflammation and support barrier formation, and Green Keratin, to improve hair strength and elasticity.

Consistent use of the products is designed to restore scalp health, fight inflammation and reverse existing signs of damage.

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